Little Big Words’ cast of characters are drawn by the left hand of Toronto-based illustrator,
Kelli Wood. Kelli has been drawing for as long as she can remember.
Her love for a simple, fun, optimistic and playful way of life is showcased in her works of art.
Her imaginary friends from childhood were often found throughout her life in the corners of her notebooks and they made their debut in collection of quirky greeting cards in 2012.
Over time, they worked together to become messengers that embodied the best parts of humanity: friendship, love, kindness, fun, care, joy, and the wonder of dreaming big.
The name, ‘Little Big Words’, was inspired by Kelli’s personal belief that the best parts
childhood—its simple happiness in the little things, the feeling of oneness between humans,
animals and toys through the power of imagination and the idea that anything
is possible—can last forever, whether we’re little or big.
In 2015, our long-time friend and creative collaborator, Melatan Riden, joined the team to help us take care of our little universe. After years of creative fusion between the two, Melatan relocated to work on Madison Avenue in New York from Toronto.
Refusing to let a border stop them, working on Little Big Words became a way for them
to stick together as a hive of creativity and hilarity, and continue their love for designing
what’s amazing, what’s inspiring and what’s right.
When they’re not working on Little Big Words, they usually can be found circling
either Billy Bishop or La Guardia airports, trying to get Skype or GChat to work,
at the Jane Hotel in Greenwich Village or visiting our mothers in Toronto.
All of the materials in our products are sourced carefully, consciously, locally and with
the environment and sustainability in mind. They’re also proudly made in Canada at our studio in Toronto.
LittleBigWords® is our humble attempt at making the world a better place,
and was founded by our favourite set of beliefs:
LIFE IS FUN. SOMETIMES FUNNY.
IT'S IN THE BIG THINGS. AND THE LITTLE THINGS.
HUMOUR MAKES EVERYTHING BETTER.
PERSONALITY CANNOT BE PHOTOSHOPPED.
BE AUTHENTIC AND EXPRESS YOURSELF.
ENERGY IS CONTAGIOUS. ESPECIALLY OPTIMISM.
THIS WILL ALWAYS INSPIRE OTHERS.
CHILDHOOD IS ETERNAL.
LIFE IS BEST WHEN IT IS SHARED.